Why I Believe AI Generated Ad Creatives Won’t Last Long

"Because there’s an endless amount of data available to us and we have a limited bandwidth to conserve, we might consider carefully curating the quality of what we allow in."

Rick Rubin, American Record Producer & Creative Genius

Rick Rubin—legendary music producer and all-around creative guru—knows the importance of cutting through the noise. His words couldn’t be more relevant in today’s digital world, where AI-generated content is absolutely everywhere. Ad designs, email copy, captions—you name it, and AI is cranking it out. The problem? The floodgates are open, and the internet is drowning in a sea of mediocrity.

The Content Flood Nobody Asked For

We’ve all seen it. Generic ads with uninspired designs. Bland emails that could’ve been written by a bot (spoiler: they probably were). Thanks to AI platforms and tools like Canva, it’s never been easier to create content—and never harder to make it stand out.

Here’s the thing: when everyone is using the same templates and algorithms, it all starts to look the same. AI-generated ads might be “good enough,” but do you really want your business to settle for average? The reality is that these cookie-cutter creatives are flooding the internet, making it harder than ever to grab attention. It’s like shouting into a void where everyone else is shouting the exact same thing.

Why Tailored Ads are the Secret Sauce

This is where tailored ad creatives shine. They’re not just another post in the endless scroll; they’re crafted to cut through the noise. When done right, tailored designs and copy bring something AI simply can’t deliver: a human touch, a spark of creativity, and a strategic approach that resonates.

Here’s why they’re worth the hype:

• They’re Unique: Unlike AI, which pulls from the same database as everyone else, tailored designs reflect your brand’s personality. Your audience gets something fresh, not recycled.
• They’re Purpose-Driven: Every element—from the font to the imagery—is crafted with your goals and audience in mind. Tailored creatives don’t just look good; they work hard.
• They Feel Human: Let’s be honest, we’ve all seen AI content that’s… a little off. Tailored ads are polished, professional, and personal, making your brand feel approachable and trustworthy.

Will AI Ever Catch Up? Maybe… But Not Yet.

Look, I’m not anti-AI. It’s a great tool for certain things. But when it comes to delivering highly curated, standout ad creatives, it’s not quite there. Maybe someday AI will evolve to produce content that feels truly unique and personal. But today? It’s still playing catch-up.

Final Thoughts

The internet is bursting at the seams with average-grade AI content. And while it’s tempting to take the quick and easy route, businesses that prioritize creativity and quality are the ones that rise above the noise.

Tailored ad creatives aren’t just a step up—they’re the solution to standing out in a sea of sameness. Sure, AI might get there one day, but until then, it’s second place all the way.

Ready to create something that’s actually worth noticing? Let’s make it happen.